About Ed Poll

Our solutions to law practice management challenges are based on decades of experience in both business and law. Our principal, Ed Poll, J.D., M.B.A., CMC, is a nationally recognized coach, law firm management consultant, and author who has coached and consulted with lawyers and law firms in strategic planning, profitability analysis, and practice development for over 20 years.

Ed has practiced law on all sides of the table for 25 years– as a corporate general counsel, government prosecutor, sole practitioner, partner, and law firm chief operating officer and been a consultant to small and large law firms for 20 years. He helps attorneys and law firms increase their profitability and peace of mind by…

  • Bringing in new business
  • Attracting higher quality cases and clients
  • Delivering legal services more effectively and efficiently

Ed is a nationally-recognized legal management expert whose advice has helped thousands of lawyers create more rewarding legal practices, and directed hundreds of national, regional, and local law firms towards higher profitability.

A nationally-renowned instructor for law firms, bar associations and universities, Ed has taught:

  • Creating New Business Enterprises in the Department of Entrepreneurship, University of California, Los Angeles (UCLA)
  • Business of Law Practice for the USC Law Center for Advanced Professional Education
  • Institute of Continuing Legal Education (ICLE,) formerly at the University of Michigan, Ann Arbor, MI.

On November 3rd, 2010 Edward Poll received the first ever Lifetime Achievement Award given by the California State Bar’s Law Practice Management and Technology (LPMT) Section. The award, which was named after him, was given due to his extraordinary level of service, enthusiasm, and vocal advocating for small firms and solo practitioners.
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Ed has written numerous books, audios and videos on running a profitable law practice. He is the author of:

Ed’s leadership positions and honors include:

Ed’s writing includes:

Find out how you can get a bigger income, a more satisfying practice, and peace of mind by contacting Ed Poll today.